October 23, 2026 · Markettrellis

What Mailchimp charges for Standard at 500 contacts

Mailchimp Standard starts at $20 a month for up to 500 contacts. As the list grows, the price changes. Mailchimp's pricing page has the next tiers.

"Starting at $20" is not "$20 no matter how large the list gets." A list of 400 contacts is inside the line being quoted. A list that will be 800 after a signup form has been working for a month is a different tier, and you should read that tier before you budget the year. The whole point of the second sentence — the price changes as the list grows — is to stop the first sentence from being treated as a flat rate.

Twelve times $20 is $240. That sketch only holds if you stay under 500 contacts and stay on the starting price for the whole year. Mailchimp may also offer an annual payment. If it does, the annual total on their page is the one to use, not this multiplication.

HubSpot has a $20 price too. It is per core seat on Marketing Hub Starter, next to Professional at $890 a month and Enterprise at $3,600 a month. It is not an email plan for 500 people. Keep the company name in the sentence.

Write down the contact count you have and the count you are willing to reach. Open Mailchimp's pricing page. Read the amount beside the band that contains the higher number. If it is still $20 up to 500 contacts, this note still matches.